Advanced Body Scan possessed sophisticated full-body scan technology for early disease detection but lacked visual and digital systems capable of communicating that sophistication to health-conscious consumers. The brand required identity work and web infrastructure that could translate clinical innovation into market position.

The identity system uses custom geometric letterforms that reference the precision of scan technology. The abstract brandmark resembles the opening of a medical body scanner, combined with the illumination of learned health information that awaits you after your scan. A restrained color palette balances clinical credibility with consumer accessibility, while the typography system maintains clarity across applications. Each design decision reinforces the brand's core proposition: visualization of what conventional methods cannot detect.

The website rebuild prioritized conversion architecture and educational content delivery. Streamlined navigation, intuitive information hierarchy, and strategic placement of conversion points guide users through discovery and decision-making. The result is a mobile-optimized, performance-focused platform designed to scale with organizational growth.

ILLUMO now operates with visual and digital systems proportional to its technical capabilities, positioning the organization for expansion in the preventive healthcare market.